Web3 grows in online searches as interest
The global crypto community has started to redirect its interest from Bitcoin (BTC) to Web3, according to Google search trends. In order to keep up with decade-long innovations spanning from blockchain-based applications to nonfungible tokens (NFTs), crypto investors and enthusiasts rely on searching the web — disclosing their true sentiments in real-time. Most recently, searches for the term ‘Bitcoin dead’ reached an all-time high owing to peak anxiety among investors amid ongoing sell-offs at the time. As a result of the prolonged bear market, global Google searches for Bitcoin have reached their lowest point in over a year.
On the other hand, Google searches for Web3 have picked up steam and recorded an all-time high in terms of peak popularity in 2022. Taking a closer look shows that interest in Bitcoin (based on Google searches) is strongest in El Salvador, supported by communities residing in Nigeria and Netherlands. However, China takes the number one spot in searching about Web3. Interestingly, Nigeria is in the list of the top three countries for both Web3 and Bitcoin Google searches.
Supporting local interest, the Nigerian government recently conducted early-stage talks for a crypto-friendly economic zone with crypto exchange Binance.